The Story

Meet the founders Allie, Sandra and Steph Centorino


These three women have beecomforting and inspiring others together since 2000. In 2000, Sandra's best friend Patti was diagnosed with cancer and lost her hair. Patti hated wearing hats and wigs so Sandra and her daughters decided to comfort Patti by creating soft bandanas out of fleece and cotton to cheer her up. This gesture turned into a family charitcalled the CUREchie Foundation.  For 12 years the Centorinos brought together volunteers to make the bandanas they named CUREchiefs. The three women, along with their loyal group of volunteers made and delivered over 500,000 CUREchiefs worldwide to those in need.


In 2013, Sandra, Steph and Allie founded Say it forward® + Co. dba Say it International, a registered benefit corporation based out of ConnecticutSay it forward® started in a local coffee shop when Sandra and her daughters passed out cards with inspirational messages on them to random customers.  People then wanted to purchase the cards to pass forward to others. The worldwide mission to cause positive disruptions began. 

 Say it forward® proves that small acts of kindness cheer people up, make them smile and even stop them in their tracks.  Like no other company, the trademarked Say it forward® cards and products contain messages that are crowd-sourced from people like you. Say it forward® cards are offered in various themed collections which can even be customized for special events and businesses.  

As the company evolved, Sandra discovered her love for teaching and inspiring others in social media and began Say it Social- the service part of Say it International. Sandra produces live stream shows and helps business owners shine online with content, ideas and social media strategies.  Sandra works with individuals and businesses worldwide, specializing in Snapchat for business. 

Sandra creates content and tells a daily story on the Snapchat account @SAYITFORWARD. She refers to herself as the Positivity Practitioner and inspires others to sprinkle positivity.  Sandra's daughter Allie inspired Sandra to begin her #SNAPITFORWARD™ movement by bringing her acts of kindness from Say it forward® to the Snapchat platform. Sandra uses this platform to encourage others to do good in their communities and share the inspiration with their friends on social media by Snapping it forward. Making the world a brighter one, one snap at a time.


Our Mantra~ 

"You never know how or when you might touch another life." -Sandra Centorino


Why we do what we do~

We wake everyday to cause positive disruptions and help make the world brighter by encouraging others to sprinkle a little positivity. 


Your quote/message can be part of Say it forward® 

Find out how to help your business Say it Social and Say it with Sandra!